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ndistinguishable

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rom

Magic

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Indistinguishable From Magic Logo

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F

Magic

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IMAGINE IT, CREATE IT

IMAGINE IT, CREATE IT

IMAGINE IT,
CREATE IT

HARDWARE AS FAST AND FLEXIBLE AS SOFTWARE

HARDWARE AS FAST AND FLEXIBLE AS SOFTWARE

HARDWARE AS FAST AND FLEXIBLE AS SOFTWARE

WHAT IS MAGIC?

WHAT IS MAGIC?

WHAT IS MAGIC?

A FEW PLACES MADE A LITTLE MORE MAGICAL

A FEW PLACES MADE A LITTLE MORE MAGICAL

A FEW PLACES MADE A LITTLE MORE MAGICAL

INTRODUCING AN

ADAPTABLE HARDWARE PLATFORM

MODULAR HARDWARE

Snap together what you need. Update as you want or set it and forget it.

Modular Hardware

NO-CODE EMBEDDED

Tell it what you want it to do wirelessly and it runs immediately. No compiling necessary.

Equations

API INTEROPERABLE

Connect to larger systems and across protocols. Pick and choose how to integrate. 

// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)
// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)
// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)

OR AS WE LIKE TO CALL IT…MAGIC

EMPOWERING YOUR IMAGINATION

THE PHYSICAL WORLD AS ADAPTABLE, EXPRESSIVE, AND CREATIVE AS THE DIGITAL

EXPERIENCES

run on magic

EXPERIENCES

GAMES

INSTALLATIONS

EVENTS

ART

PERFORMANCES

LEARN MORE

WORLD EXPERIENCE SUMMIT

An interactive LED tunnel experience welcomed attendees to the 2025 World Experience Summit in London. The interaction and the props used changed every day of the event, leveraging the flexibility of the IF Magic platform to deliver a fresh experience to visitors daily.

Create ground-breaking experiences with unparalleled speed and simplicity so your visitors can live out magical moments.

EXPERIENCES

run on magic

EXPERIENCES

GAMES

INSTALLATIONS

EVENTS

ART

PERFORMANCES

LEARN MORE

WORLD EXPERIENCE SUMMIT

An interactive LED tunnel experience welcomed attendees to the 2025 World Experience Summit in London. The interaction and the props used changed every day of the event, leveraging the flexibility of the IF Magic platform to deliver a fresh experience to visitors daily.

Create ground-breaking experiences with unparalleled speed and simplicity so your visitors can live out magical moments.

EXPERIENCES

run on magic

EXPERIENCES

GAMES

INSTALLATIONS

EVENTS

ART

PERFORMANCES

LEARN MORE

WORLD EXPERIENCE SUMMIT

An interactive LED tunnel experience welcomed attendees to the 2025 World Experience Summit in London. The interaction and the props used changed every day of the event, leveraging the flexibility of the IF Magic platform to deliver a fresh experience to visitors daily.

Create ground-breaking experiences with unparalleled speed and simplicity so your visitors can live out magical moments.

DROP IN

Add into to your existing experience without needing to tear anything out.

INFRASTRUCTURE

No need to rebuild the same low level infrastructure for every project.

DESIGN & DEPLOY ON ONE PLATFORM

CREATE AT THE SPEED OF THOUGHT

STREAM

Swap inputs and outputs, view data live, explore the physical world of data

STREAM

Swap inputs and outputs, view data live, explore the physical world of data

STREAM

Swap inputs and outputs, view data live, explore the physical world of data

AUTOMATE

Create programmatic logic to connect inputs to outputs that just works

AUTOMATE

Create programmatic logic to connect inputs to outputs that just works

AUTOMATE

Create programmatic logic to connect inputs to outputs that just works

RUN

Cast Logic to your hardware and let your solution run locally on board

RUN

Cast Logic to your hardware and let your solution run locally on board

RUN

Cast Logic to your hardware and let your solution run locally on board

MESH

Network multiple pieces of hardware together over various interchangeable topologies

MESH

Network multiple pieces of hardware together over various interchangeable topologies

MESH

Network multiple pieces of hardware together over various interchangeable topologies

SCALE

Grow from prototype to full scale installation without needing to rebuild software

SCALE

Grow from prototype to full scale installation without needing to rebuild software

SCALE

Grow from prototype to full scale installation without needing to rebuild software

CONNECT

Build on top of our data layer and connect module data to other programs to stream and control

CONNECT

Build on top of our data layer and connect module data to other programs to stream and control

CONNECT

Build on top of our data layer and connect module data to other programs to stream and control

SIMPLE & POWERFUL

BUILT FOR THE BEGINNER AND THE PROFESSIONAL

LOCAL

All logic can run directly on the hardware without the need for a server or another computer.

RESPONSIVE

Interactions are instantaneous. Streaming that happens faster than the blink of an eye.

END TO END

From the sensor to the end API, the entire pipeline is supported by magic.

NETWORKED

Supports whatever network topology you would like, whether that is a wireless cloud database connection or multiple pieces of hardware meshed together.

SINGLE SOURCE

A constantly growing list of input and output modules means you have every piece of data all under one roof.

COMMUNICATIVE

Works across protocols and languages so that you can integrate it into whatever hardware and software setup you already have.

PROGRAMMABLE

Dive into each layer of logic so that you can modify and tune every parameter or build complex systems.

MANAGED

Infrastructure that stays up to date and integrated without you having to worry about it.

LAYERABLE

Connect to and build on top of - singular pieces can run on their own, be connected together, or integrated with other systems.

FAST

Like very fast. Implement your idea in minutes and change it just as fast.

FLEXIBLE

Any input can be used with any output, just swap things around.

SCALABLE

One to one hardware and shareable software means scaling up your design is as easy as creating the first one.

PRICING

SUBSCRIPTIONS THAT DON'T BRICK HARDWARE

Schedule a Demo

Schedule a Demo

Schedule a Demo

HARDWARE

The Device

Bare2

$35

The Device

Bare Edition

$200

The Device

Rugged

-

COMING SOON

COMING SOON

COMING SOON

Inputs + Outputs

Modules

$5 - $45

SOFTWARE

DOODLE

FREE

Designed for you to start experimenting and interacting with your world.

Designed for you to start experimenting and interacting with your world.

What can I build?

What can I build?

What can I build?

  • Control music with gesture with a custom keyboard

  • Control music with gesture with a custom keyboard

  • Create interactive LED sculptures

  • Create interactive LED sculptures

Info

Info

  • Ten equations storage

  • Ten equations storage

  • Cast to one piece of hardware

  • Cast to one piece of hardware

  • APIs

  • APIs

PERSONAL

$10/month OR $120/year

$10/month
OR
$120/year

Perfect for individual creators building installations, automations, or products.

Perfect for individual creators building installations, automations, or products.

What can I build?

What can I build?

What can I build?

  • Create home automations

  • Create home automations

  • Monitor elements like your plants and local air quality

  • Monitor elements like your plants and local air quality

Info

Info

  • Fifty equations

  • Fifty equations

  • Cast to ten pieces of hardware

  • Cast to ten pieces of hardware

  • Basic cloud functionality BETA

  • Basic cloud functionality BETA

  • APIs

  • APIs

BUSINESS

$100/month OR $1200/year

$100/month
OR
$1200/year

Teams building together with advanced tool sets and functionalities.

Teams building together with advanced tool sets and functionalities.

What can I build?

What can I build?

What can I build?

  • Large scale installations with multiple pieces of hardware

  • Large scale installations with multiple pieces of hardware

  • Custom module development

  • Custom module development

Info

Info

  • Unlimited equations

  • Unlimited equations

  • Cast to fifty pieces of hardware

  • Cast to fifty pieces of hardware

  • Advanced cloud functionality BETA

  • Advanced cloud functionality BETA

  • APIs

  • APIs

ENTERPRISE

Custom

Organizations rapidly advancing the development of their products and spaces.

Organizations rapidly advancing the development of their products and spaces.

What can I build?

What can I build?

What can I build?

  • Product lines running on magic

  • Product lines running on magic

  • Custom sensor integrations

  • Custom sensor integrations

  • Cloud monitored space

  • Cloud monitored space

Info

Info

  • Everything in business plus:

  • Everything in business plus:

  • Dedicated customer support channel

  • Dedicated customer support channel

  • Custom module development

  • Custom module development

  • Design consultancy

  • Design consultancy

FAQs

Do I need to pay for a subscription if I purchase hardware?

Do I need to pay for a subscription if I purchase hardware?

Can I pause my subscription once a space is up an running?

Can I pause my subscription once a space is up an running?

Can I use third party hardware?

Can I use third party hardware?

What is the difference between The Bare Edition and The Bare Squared?

What is the difference between The Bare Edition and The Bare Squared?

Want to see what the best builders are making?

Want to see what the best builders are making?

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Indistinguishable From Magic

Seamlessly connect the physical world to the digital

© 2026 Indistinguishable From Magic Inc.

Platform

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Personal

Academic

Resources

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Indistinguishable From Magic

Seamlessly connect the physical world to the digital

© 2026 Indistinguishable From Magic Inc.

Platform

Solutions

Experiential

Personal

Academic

Resources

Legal

EULA Mobile

Privacy Policy

Terms of Sale

Terms of Service

EULA Product