CREATED BY MAGIC
CREATED BY MAGIC
CREATED BY MAGIC
(ACTUALLY) DO IT YOURSELF
(ACTUALLY) DO IT YOURSELF
(ACTUALLY) DO IT YOURSELF
MAKE SOLUTIONS FOR THE PHYSICAL WORLD
NO-CODE
NO-CODE
Never need to touch a line a code with easy drag and drop building.
Never need to touch a line a code with easy drag and drop building.
ZERO COMPILING
ZERO COMPILING
Logic updates immediately on hardware for instantaneous changes.
Logic updates immediately on hardware for instantaneous changes.
NO-CONFIG CLOUD
NO-CONFIG CLOUD
Storage, notifications, updates, all built in and tailored by you.
Storage, notifications, updates, all built in and tailored by you.
EDIT ANYWHERE, ANYTIME
EDIT ANYWHERE, ANYTIME
Tweak and change parameters and variables locally or remotely.
Tweak and change parameters and variables locally or remotely.
"VIBE" BUILD HARDWARE
IDEA TO REALITY IN SECONDS
WHAT HARDWARE USED TO BE LIKE (AND STILL EVEN IS WITH AI)
WHAT HARDWARE USED TO BE LIKE (AND STILL EVEN IS WITH AI)
1. Find sensor.
1. Find sensor.
2. Solder board.
2. Solder board.
3. Burn hand.
3. Burn hand.
4. Breadboard circuit.
4. Breadboard circuit.
5. Forget which wire color was GND.
5. Forget which wire color was GND.
6. Write code to print sensor data to serial monitor.
6. Write code to print sensor data to serial monitor.
7. Compile code.
7. Compile code.
8. Wait a minute for code to compile.
8. Wait a minute for code to compile.
9. Data isn't printing.
9. Data isn't printing.
10. Add a bunch of print statements.
10. Add a bunch of print statements.
11. Compile code again.
11. Compile code again.
12. Wait another minute.
12. Wait another minute.
13. Data still isn't printing.
13. Data still isn't printing.
14. Debug code and realize it is a loose wire on a breadboard.
14. Debug code and realize it is a loose wire on a breadboard.
15. See the sensor isn't what you actually needed.
15. See the sensor isn't what you actually needed.
16. Repeat step 1 - 15.
16. Repeat step 1 - 15.
THIS IS STILL JUST TO FIGURE OUT WHAT SENSOR YOU WANT…EVEN BEFORE GETTING TO BUILDING WHAT YOU ORIGINALLY SET OUT TO…WHICH WILL BE A MESS OF WIRES ON A BREADBOARD…AND IS PROGRAMMED THROUGH A WIRED COMPUTER CONNECTION…AND TO CHANGE REQUIRES RECOMPILING…AND HAS NO DATA BACKEND…AND CAN'T BE SHARED…
THIS IS STILL JUST TO FIGURE OUT WHAT SENSOR YOU WANT…EVEN BEFORE GETTING TO BUILDING WHAT YOU ORIGINALLY SET OUT TO…WHICH WILL BE A MESS OF WIRES ON A BREADBOARD…AND IS PROGRAMMED THROUGH A WIRED COMPUTER CONNECTION…AND TO CHANGE REQUIRES RECOMPILING…AND HAS NO DATA BACKEND…AND CAN'T BE SHARED…
…YOU GET THE POINT.
…YOU GET THE POINT.
WITH MAGIC
1. DESIGN
Swap inputs and outputs, view data live, explore the physical world of data
2. BUILD
Create programmatic logic to connect inputs to outputs that just works
3. RUN
Cast logic to your hardware and let your solution run locally on board
…THAT'S IT. HARDWARE THAT ADAPTS TO WHAT YOU WANT IT TO DO.
WIRELESS
Immediate pairing enables all building to be done remotely.
KEEPS RUNNING
Code runs locally, so like regular hardware, it will keep working forever.
BACKEND OUT OF THE BOX
Store and edit data, logic, and connectivity configurations.
INTEGRATE WITH CODE
Stream data into other applications and build code on top of the data.
NETWORKED
Flexible topologies allow for multiple pieces of hardware to talk to each other.
LOGIC COMPLETE
Create everything you could with the old systems and more with magic.
JACK OF ALL, MASTER OF ALL
SOLUTIONS ALL READY TO GO
KEYBOARD
KEYBOARD
KEYBOARD
For every cut, copy, and paste.
For every cut, copy, and paste.
For every cut, copy, and paste.
Send key codes directly from our hardware to your program of choice. Create the keyboard of your dreams.
Send key codes directly from our hardware to your program of choice. Create the keyboard of your dreams.
Send key codes directly from our hardware to your program of choice. Create the keyboard of your dreams.
SEQUENCES
SEQUENCES
SEQUENCES
That spreadsheet will be finished in no time, with automated sequences of key codes.
That spreadsheet will be finished in no time, with automated sequences of key codes.
MUSIC
MUSIC
MUSIC
Swipe through playlists, stop music when a door opens, auto adjust volume dynamically.
Swipe through playlists, stop music when a door opens, auto adjust volume dynamically.
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
Build your own timer, take a photo at the perfect jump height, or capture your cat sneaking around.
Build your own timer, take a photo at the perfect jump height, or capture your cat sneaking around.
MONITOR
MONITOR
MONITOR
Get a notification about anything.
Get a notification about anything.
Get a notification about anything.
Tie inputs directly to cloud outputs so that you can graph temperature data, view the humidity of your basement live, or know when a cabinet is opened.
Tie inputs directly to cloud outputs so that you can graph temperature data, view the humidity of your basement live, or know when a cabinet is opened.
Tie inputs directly to cloud outputs so that you can graph temperature data, view the humidity of your basement live, or know when a cabinet is opened.
ALERTS
ALERTS
ALERTS
Know when your dog is barking or a cabinet is opened without needing a whole home setup.
Know when your dog is barking or a cabinet is opened without needing a whole home setup.
STORAGE
STORAGE
STORAGE
Collect data for specific events or on a regular cycle so that you can see trends or snapshots in time.
Collect data for specific events or on a regular cycle so that you can see trends or snapshots in time.
LIVE
LIVE
LIVE
Stream data from hardware whenever you want and get higher rate in the moment data.
Stream data from hardware whenever you want and get higher rate in the moment data.
LIGHTING CONTROLLER
LIGHTING CONTROLLER
LIGHTING CONTROLLER
From study mode to party mode.
From study mode to party mode.
From study mode to party mode.
Set up and control LED strips for ambiance, fun, or more practical purposes.
Set up and control LED strips for ambiance, fun, or more practical purposes.
Set up and control LED strips for ambiance, fun, or more practical purposes.
INTERACTIVE
INTERACTIVE
INTERACTIVE
Link lights to how much light is in your room or to flash when something happens.
Link lights to how much light is in your room or to flash when something happens.
PATTERNS
PATTERNS
PATTERNS
Pre-built light shows that you can edit and control down to the pixel and millisecond.
Pre-built light shows that you can edit and control down to the pixel and millisecond.
AUTOMATIONS
AUTOMATIONS
AUTOMATIONS
Repeat sequences that are linked to specific events such as getting out of bed or taking a shower.
Repeat sequences that are linked to specific events such as getting out of bed or taking a shower.
USES AS BROAD AS YOUR IMAGINATION
HERE'S A FEW
HOME
HOME
HOME
Personalize the interactions of your home.
Personalize the interactions of your home.
PRODUCTIVITY
PRODUCTIVITY
PRODUCTIVITY
Build automations for the programs you use or your daily routine.
Build automations for the programs you use or your daily routine.
ACCESSIBILITY
ACCESSIBILITY
ACCESSIBILITY
Have tech meet your standards and customize the interface.
Have tech meet your standards and customize the interface.
FITNESS
FITNESS
FITNESS
Get every single data point from number of reps to your balance.
Get every single data point from number of reps to your balance.
MUSIC
MUSIC
MUSIC
Design new types of instruments or get new data from existing ones.
Design new types of instruments or get new data from existing ones.
FILM
FILM
FILM
Build lighting setups at a studio level with an independent team.
Build lighting setups at a studio level with an independent team.
GAMING
GAMING
GAMING
Create your own controllers or alt-controllers.
Create your own controllers or alt-controllers.
ROBOTICS
ROBOTICS
ROBOTICS
From simple automations to interactive non-humanoid.
From simple automations to interactive non-humanoid.
GARDENING
GARDENING
GARDENING
Monitor and automate your plant's health and environment.
Monitor and automate your plant's health and environment.
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
Build dynamic lighting or automatic photo booths.
Build dynamic lighting or automatic photo booths.
COOKING
COOKING
COOKING
Measure temperature and humidity or create illustrated timers.
Measure temperature and humidity or create illustrated timers.
THEATRE
THEATRE
THEATRE
Allow actors to control DMX systems directly or trigger cues automatically.
Allow actors to control DMX systems directly or trigger cues automatically.
HARDWARE YOU CONTROL
SOLUTIONS DESIGNED BY YOU
YOUR DATA
YOUR DATA
Everything can run locally so your hardware works without the internet.
Everything can run locally so your hardware works without the internet.
YOUR WORLD
YOUR WORLD
Create systems for what you want and not what already exists.
Create systems for what you want and not what already exists.
YOUR EXPERIENCE
YOUR EXPERIENCE
Designed so that you can create no matter your technical background.
Designed so that you can create no matter your technical background.
Explore Documentation
Explore Documentation
Indistinguishable From Magic
Seamlessly connect the physical world to the digital
© 2026 Indistinguishable From Magic Inc.
Platform
Solutions
Resources
Indistinguishable From Magic
Seamlessly connect the physical world to the digital
© 2026 Indistinguishable From Magic Inc.
Platform
Solutions
Resources