RUN ON MAGIC

RUN ON MAGIC

RUN ON MAGIC

EXPERIENCES OF THE FUTURE, TODAY

EXPERIENCES OF THE FUTURE, TODAY

INTERACTIVE

Give visitors super powers with moments that feel like they are in a movie.

UPDATABLE

Adjust, change, and personalize experiences on the fly and on the same set up.

TRACKABLE

Every interaction can be a data point. Discover traffic bottlenecks, time to solve, and other data.

SCALABLE

Quickly build multiple props, replicate rooms, or take an experience on the road without reinventing the wheel.

…MAGICAL

…MAGICAL

…MAGICAL

DROP IN

Add into to your existing experience without needing to tear anything out.

INFRASTRUCTURE

No need to rebuild the same low level infrastructure for every project.

INTRODUCING AN

ADAPTABLE HARDWARE PLATFORM

EVERY INPUT AND OUTPUT

From buttons to thermal cameras, to lights to motors, and everything in between.

Modular Hardware

NO-CODE DEVELOPMENT

Have the software on your hardware be fully dynamic and update in real time.

Equations

PLAYS WELL WITH OTHERS

Connect to the tools, controllers, and game engines you are already using.

// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)
// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)
// import
const Magic = require('@indistinguishable-from-magic/magic-js');

// inputs
Magic.modules.distance.millmeters
Magic.modules.environment.temperature

// outputs
Magic.modules.glow.setBrightness(0,6,155)
Magic.modules.move.setDegree(90)

OR AS WE LIKE TO CALL IT…MAGIC

EXPERIENCES

run on magic

EXPERIENCES

GAMES

INSTALLATIONS

EVENTS

ART

PERFORMANCES

LEARN MORE

WORLD EXPERIENCE SUMMIT

An interactive LED tunnel experience welcomed attendees to the 2025 World Experience Summit in London. The interaction and the props used changed every day of the event, leveraging the flexibility of the IF Magic platform to deliver a fresh experience to visitors daily.

Create ground-breaking experiences with unparalleled speed and simplicity so your visitors can live out magical moments.

EXPERIENCES

run on magic

EXPERIENCES

GAMES

INSTALLATIONS

EVENTS

ART

PERFORMANCES

LEARN MORE

WORLD EXPERIENCE SUMMIT

An interactive LED tunnel experience welcomed attendees to the 2025 World Experience Summit in London. The interaction and the props used changed every day of the event, leveraging the flexibility of the IF Magic platform to deliver a fresh experience to visitors daily.

Create ground-breaking experiences with unparalleled speed and simplicity so your visitors can live out magical moments.

PERSONALIZABLE

Update based upon the person or group attending and their intentions.

PHYGITAL

Experiences that straddle the physical and digital worlds.

ADAPTABLE

Physical experiences that are as flexible and updatable as modern software experiences.

Schedule a Demo

FOR EVERYTHING YOU WANT TO DO

FROM INDIVIDUAL PROPS TO ENTIRE SPACES

DYNAMIC LIGHTING

Fully interactive and fully programmable, tie lights to live dynamic interactions or set to a sequence of patterns.

SHOW CONTROLLER

Create wireless and wired connections so that everything knows the state of the other. No need for a central wired networker running the show.

INTERACTIVE PROPS

Build that laser sword or that flickering torch prop which can both run logic on their own and be connected dynamically to larger set pieces.

IMMERSIVE SPACES

Design environments that are responsive and updatable. Have multi-node networks across entire multi-room experiences.

GAME CONTROLLER

Gamify experiences with out-of-the-box game engine support. Build new unique inputs or allow the game engine to control props and the room.

PUZZLES

Create sequential solves that change codes each time and reset themselves. Allow any input to be used from dials to buttons to force sensors.

EQUIPMENT MONITOR

Sometimes experiences don't need technology, but that doesn't mean you shouldn't know what is going on inside one.

ACTOR INTERACTION

Allow actors to run the show and give them the ability to move through immersive scenes and cues.

WHEREVER YOU WANT TO BUILD IT

FROM ONE-OFF ACTIVATIONS TO PERMANENT INSTALLATIONS

ESCAPE ROOMS

CHALLENGE ARCADES

MINI GOLF

COMPETITIVE SOCIAL PLAY

STADIUMS

THEMED ENVIRONMENTS

MUSEUMS

RETAIL

PROJECTION MAPPING

IMMERSIVE THEATRE

INSTALLATIONS

FASHION

ART

EXHIBITS

ENTERTAINMENT CENTERS

WORK AT THE SPEED OF THOUGHT

COLLABORATE ACROSS THE ENTIRE PIPELINE

DESIGNERS

Rapidly experiment and share interactions without engineering even when it is running in the field.

Rapidly experiment and share interactions without engineering even when it is running in the field.

TECHNOLOGISTS

Work faster by focusing on complex problems instead of the underlying infrastructure or network setup.

Work faster by focusing on complex problems instead of the underlying infrastructure or network setup.

FABRICATORS

Integrate and scale up designs for production. Perform instantaneous tweaks and updates as projects are built and deployed.

Integrate and scale up designs for production. Perform instantaneous tweaks and updates as projects are built and deployed.

OPERATORS

Update components live without needing to go back and forth waiting for a new build to change one small parameter.

CLIENTS

View live analytics of how an experience is running and understand its flow and success.

DESIGN AND DEPLOY ON THE SAME SYSTEM

FROM IDEA TO FABRICATION TO OPERATION

INSTALL

Plug and play hardware makes installation fast, repeatable, and secure.

INTEGRATE

Switch between different hardware form factors and network structures for simple integration.

MAINTAIN

Check on hardware status, sensor readings, or swap hardware without rebuilding.

ADJUST

Quickly update hardware and logic based upon feedback and what is working best.

Indistinguishable From Magic

Seamlessly connect the physical world to the digital

© 2026 Indistinguishable From Magic Inc.

Indistinguishable From Magic

Seamlessly connect the physical world to the digital

© 2026 Indistinguishable From Magic Inc.